I′M A DESIGNER–NOT A DECORATOR. Design is strategic. It′s planning. It′s intentional.
Effective design depicts an understanding of a business′s processes, systems and the relationship between design and business and its impact on the end user–the customer. It creates solutions that build value, not only for consumers, but also for an organization′s core business; and identifies need and subsequently provides context for impactful and successful design opportunities with substance and purpose.
The role design-thinking and design methodologies play in influencing consumer experiences fascinates me; as so does CONTENT STRATEGY with its masterful concepting that engages and persuades audiences with effective COMMUNICATION STRATEGY that induces them to take action while increasing the value of the brand by default.
User Experience (UX)
My unique INTERACTION DESIGN approach combines engaging interfaces with well thought out behaviors and takes in to account how users and technology communicate with each other.
Ongoing evaluation of user interface coupled with USER TESTING allows for a greater understanding of how best to communicate, structure and format information for an exceptional user experience.
Leveraging PERSUASION DESIGN allows me to design compelling emotional interactions that influence behavior, decision making and increase engagement.
Design to Solve Problems:
Simply stated, I design to solve problems. My innovative design process consistently provides solutions for clients′ and organizations′ marketing challenges using ingenious design and intuitive conceptualization strategies based on each company′s DNA.
The standards for business success have been elevated. My Design to Solve Problems approach is the driver for better–designed solutions in a coherent and repeatable process to match performance demands.
Applied Skill Sets
- UX/UI Design
- Visual Design & Art Direction
- Front-End Web Development
- Video & Motion Graphics
- Logo & Branding
- Storyboarding & Presentation
- Web Server Administration